When it comes to video production Toronto companies are some of the world’s best. Due to cost and location considerations, many American films are shot in Canada. This has given video production Toronto companies more opportunities to improve their craft.
Now video production is very interesting. Through film you are allowed as many takes as you need to perfect each scene; but that should not be interpreted as license to approach video production on a trial and error basis. Cost considerations will surely force video producers to approach film making in a methodical manner; ultimately, sloppy work burns holes in the pocket. That is the reason why many members professional organizations, such as the BC Professional Videographers Association are constantly hard at work sharing knowledge and skills to improve the process of film making.
All properly planned video production work undergo a few general stages. These are:
Planning and Development: This stage is where a possibly loose concept in the head of a client is transformed into a general plan. Since there are many uses for video footages, there needs to be complete understanding of what each particular video production project is meant to achieve. The target audience and its unique characteristics are identified. The reason for wanting to create the video is revealed – is it an announcement, a sales pitch, informative, etc.? The most important question is what action the video is expected to elicit from the target audience.
There are also cost considerations such as the budget allocated for the video production, and the total length of the video. The style also needs to be defined; the film can be shot as a documentary, an interview, live action footage, animation, and many other styles. The general look the client wants to convey also needs to be properly identified.
The result of all the discussion is then translated into a contract which clearly enumerates what the client expects of the video and the delivery date. The contract should also specify the duties and responsibilities of each party with regard to the production of the video, including the payment terms.
Pre-Production Stage: This is the stage where final preparations for the actual video shoot/s are done, based on information obtained during the planning stage. Scripts, storyboards and production schedules are prepared. Selections for the cast and hiring of a crew. Equipment and locations for each shoot are prepared along with obtaining the necessary permits.
Actual Production: This is where all the resources prepared in the pre-production stage are used to shoot actual footages to be used in the video. The end product of this stage is a collection of raw footages.
Post Production Editing: The raw footages are edited. Music, voice-overs, audio and video special effects are added. Sound and color are edited, and the completed video is reviewed.
Release: The completed video project is released to the client or to the intended audience if it is owned by the video production company. If the video is intended for commercial release, as in a movie or TV documentary, publicity materials are released before distribution.
Properly planned and executed video productions cost less and are more likely achieve their goals; that is what you can expect from only from truly professional video production companies.